Privacy and cookies

Who is responsible

Loopware is a brand of Palm & Pine Living Limited (company no. 16983434), Flat 3, 26 Craven Street, London WC2N 5NT.

First-party journey measurement

Loopware records pseudonymous same-visit page views in order, scroll depth, section and module views, calls to action, FAQ opens, product and configuration choices, checkout starts, and completed order references. This first-party statistical layer runs independently of your optional marketing choice.

A random identifier in loopware_first_party_journey_session session storage keeps events in order across Loopware pages for up to 30 minutes of inactivity or until the tab closes. Records may include campaign tags, the referring site and path, landing page, device category, a coarse browser or in-app-browser category, and whether advertising click parameters were present. The coarse category is derived on our server. The raw browser identifier, raw click identifiers, and URL query strings are not retained.

This layer does not collect names, email addresses, IP addresses, payment details, or advertising-cookie values, and it is not shared with third parties or used to track people across sites or devices. We use the device storage under the PECR statistical exception and process the measurement under UK GDPR Article 6(1)(f) legitimate interests.

These are two different records and we keep them for different lengths of time. The journey log, including which pages were viewed and in what order, is deleted after 30 days. Separately, if you place an order, we record which campaign brought you to us on that order. That bounded attribution stamp stays for the retention period of the order record because it is part of the order rather than part of the journey log.

You can opt out at any time. Opting out stops first-party events, removes the same-visit session from this tab, and prevents the journey attribution from being attached at checkout.

Optional Meta and Google Ads measurement

If you accept optional cookies, we use Meta Pixel and Meta Conversions API to measure page views, product views, additions to cart, checkout starts and completed purchases. Browser and server events use a shared event identifier so Meta can count one action once.

Measurement may include the page address, product and order value, browser information, IP address, Meta browser or click identifiers, and a one-way hash of an email address used during checkout. Meta receives this information only after optional marketing consent.

We also use the dedicated Loopware Google Ads tag to measure a page view, product view, addition to cart, checkout start and a completed purchase after our checkout has verified payment. These events can include the page address, Merchant product identifiers, quantity, value, currency and, for a completed purchase, the order reference, plus browser and Google advertising identifiers. We do not send contact details to Google, and enhanced conversions are disabled. Google Ads receives these events only after optional marketing consent.

Your choice

Rejecting optional cookies does not affect the shop or checkout and does not turn off the separate first-party layer above. Your optional marketing preference lasts up to 183 days. You can clear the loopware_cookie_consent cookie in your browser to choose again.

Contact

To exercise your data-protection rights, including access, erasure, restriction, or objection to first-party measurement, contact [email protected]. You may also complain to the Information Commissioner's Office.