We didn't start with a product. We started with a question.
What's really inside the containers people store their food in?
It started with journalism.
Our parent company publishes Consumer Intelligence Reports — independent investigations into everyday products. No sponsorship. No brand partnerships. No influence.
In 2026, we published a three-part series called "The Kitchen Problem." Our editorial team investigated what's really inside food storage containers — the plastics, the silicone seals, the non-stick coatings.
What we found:
- Plastic containers release microplastics and bisphenol compounds, even when labelled "BPA-free"
- Silicone seals and lids release cyclic siloxanes — compounds flagged as endocrine disruptors
- Non-stick coatings degrade with normal use, depositing particles into food
- The "stainless steel" containers on the market still use silicone gaskets or plastic lids
We published everything. Readers responded.
People asked for a solution.
After the Kitchen Problem reports, readers used our Magic Wand tool — a way to tell us what products they wish existed. The message was consistent:
“I want a food container where nothing synthetic touches my food. No silicone. No plastic. No coating. Just metal.”
We searched for one. We couldn't find it. Every "stainless steel" container on the market uses a silicone gasket in the lid, a plastic clip mechanism, or a glass lid with silicone trim. The body might be steel, but the seal never is.
So we made it.
We sourced 304-grade stainless steel containers from a verified manufacturer in Dongguan, China. Factory-stamped SUS304 on every unit. We tested them ourselves — not in a lab first, but in a real kitchen.
Our founder physically tested every size. The 2.8-litre lid fell off when chicken wings protruded past the rim — eliminated. The 0.7-litre was too small for the way British families actually eat (curry, stew, batch cooking) — eliminated. What survived: the 1.0L and 1.6L. Tested with real meals, real freezer cycles, real dishwasher runs.
Then we commissioned independent testing under our own company name:
- SGS migration testing (metal release into food simulants under UK retained EC 1935/2004)
- SGS chemical composition analysis (confirming BS EN 10088-1:2014 type X5CrNi18-10 / 304 composition)
We publish both reports in full. Nothing redacted.
What we believe.
1. No compromise on health.
If a material or manufacturing process compromises human health or the environment, the answer is no. Not "let's find a workaround." No.
2. Full disclosure, not greenwashing.
We publish every test report, every compliance certificate, every limitation. We tell you what our product doesn't do, not just what it does. Full disclosure isn't marketing — it's our operating standard.
3. The material is the brand.
We don't sell lifestyle. We don't sell aspiration. We sell 304 stainless steel — a material with real, verifiable properties. The product speaks through what it's made of, not what we say about it.
This is the beginning.
Stainless steel food containers are our first product. Not our last.
Loopware is a materials brand. We focus on materials that cycle infinitely through the economy without quality loss — stainless steel, glass, aluminium. When we identify a product category where these materials serve human utility better than the synthetic alternative, we build it.
What comes next depends on what our customers need. The same pipeline that created these containers — investigation, demand, verification — will create everything that follows.